As part of the My Main Street Local Business Accelerator, new and existing businesses located in participating communities can access business support from their Main Street ambassador. including the My Main Street non-repayable funding contribution of $10,000 to start or grow their business.

To access this support please connect with your My Main Street Ambassador. Use this map to identify your community, and click on the pin to view your Ambassador's name and email address and contact them directly. Alternatively, you can find your Main Street Ambassador's email using our community directory.

To be eligible for consideration, all businesses must meet the following criteria:

  • Be physically located in a participating main street community at the time of funding.
  • Be open to the public for walk-in and on-site purchase of goods or services; or be ready to open at time of funding (within COVID protocols).
  • Be an independent local business with under 10 employees (25 if a restaurant).
  • Pay commercial property tax (commercially assessed) either directly or through commercial rent.
  • Be a sole proprietorship, partnership, corporation, co-operative, or social enterprise.
  • Have a business bank account in the registered name of the business.
  • Be owned by an Ontario resident, operating in Ontario.
  • Be owned by a person 18 years of age or older at the time of application and be a Canadian resident or permanent resident.
  • Submit only one (1) application per business (includes businesses with multiple locations or owners with multiple businesses).
  • Have completed and reviewed a market research report provided by My Main Street prior to applying. Apply here to receive a market research report for your business.

Ineligible Businesses

The following types of businesses will be ineligible for consideration:

  • Distributorships or franchises, including those independently owned and operated.
  • Businesses operating within shared workspaces such as a hot desk or dedicated desks.
  • Businesses that are purely online, multi-level marketing or pay-per-click.
  • Part-time or seasonal businesses.
  • Government-owned entities or social service providers.

Priority will be given to applicants of equity-seeking groups, including Francophone, women, Indigenous, racialized groups, Black communities, newcomers, immigrants and refugees, youth (39 and under), people living with disabilities or 2SLGBTQ+.

Businesses can only make one business support application, whether approved or not.

New and Existing Business Definition

The definitions for ‘new’ and ‘existing’ businesses are particular to this program and may not align with other definitions used for other programs or business supports. My Main Street defines these terms as follows:
New Business (Start-up)
  1. A brand-new business starting in the participating main street.
  2. A home-based business or business currently in shared space (co-working or commercial kitchen) locating to a retail location (commercial space) in a participating main street community; or
  3. An existing business moving to a participating main street community.
  4. All businesses must be sales-ready at time of funding, with a location in a participating main street community.
Existing Business (Expansion and Recovery)
  1. Any business already operating in the participating main street community.