Fostering Local Resilience For
Community Prosperity
My Main Street is an investment program that spurs community prosperity through direct supports for small businesses and community projects on Canada’s main streets.
The program is built on the principle that supporting community economic development and creating vibrant and diverse neighbourhoods enhances the overall quality of life for residents, while also promoting sustainable and inclusive community development.
BUSINESS SUSTAINABILITY
INITIATIVE
The My Main Street Business Sustainability initiative provides non-repayable contributions to businesses located on main streets across southern Ontario. These businesses leverage funding to strengthen their capacity and to fuel growth to bring more economic activity to local communities.
COMMUNITY ACTIVATOR
INITIATIVE
The My Main Street Community Activator initiative focuses on supporting high impact placemaking projects, including activities like events, festivals, streetscape improvements, and other enhancements designed to bring more economic activity to local communities.
COMMUNITY IMPACT
Launched in 2021, My Main Street focused on recovery from the impacts of COVID-19. Building on the success of the original program, a second phase of My Main Street was launched with additional investment in 2024. Over four years, My Main Street has supported hundreds of communities across Southern Ontario.
My Main Street is not currently open for intake. Subscribe to our newsletter for the latest updates.
PARTNERS
My Main Street is operated by the Canadian Urban Institute and funded by the Federal Economic Development Agency for Southern Ontario.
