Local Recovery Through
Community Strength

My Main Street is a $23.25-million investment to help drive business and restore vibrancy to local communities across southern Ontario in the aftermath of COVID-19.


The My Main Street Local Business Accelerator supports the revitalization of 65 main street communities by providing each with a dedicated Main Street Ambassador, customized marketing research and data analysis, and non-repayable funding contributions for small businesses.


The My Main Street Community Activator will support local community placemaking projects, including events, activities, enhancements, and policy and capacity building designed to draw visitors and increase local vibrancy.


My Main Street is a partnership between the Economic Developers Council of Ontario and the Canadian Urban Institute.

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