My Main Street rounds one and two both targeted Southern Ontario.

My Main Street received multi-million investments from the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) to spur local economic recovery.

As of 2025, there have been two rounds of funding for My Main Street.

Round one of the program took place between 2020–2023 in response to local economic impacts of the COVID-19 pandemic.

Round two of MMS took place between 2023-2024 and promoted ongoing economic resilience and recovery post-COVID.

Both rounds of funding were delivered by the Canadian Urban Institute and funded by the Federal Economic Development Agency for Southern Ontario.

My Main Street is currently closed for intake.

My Main Street is an investment program administered by the Canadian Urban Institute that spurs community prosperity through direct supports for small businesses and community projects on Canada’s main streets.

The program is built on the principle that supporting community economic development and creating vibrant and diverse neighbourhoods enhances the overall quality of life for residents, while also promoting sustainable and inclusive community development.

A "Main Street” is the commercial and community focal point of a neighborhood. Main Streets offer nearby residents access to shops, retailers, food and drink, and local services.

There are approximately 5,300 main streets across southern Ontario, discover yours using CUI’s Measuring Main Streets mapping tool.